It depends on the sources that generate your traffic.
To attract users, you can work with forums, social networks, you can place advertising banners on websites etc. - overall, any source with the target audience will fit. We constantly create promotional materials, so any affilate partner could use them in order to create attractive banners and publications.

If you have a website with the target audience, you can place the application code on it. After that all the users who are registered on your website will become your referrals. Embed code can be obtained in your account.